Flex Cafe & DriveThru

The Summary

Flex Cafe & Drive-Thru is a concept fast food restaurant that specializes in vegan meals. The brand strives to offer high-quality food in a convenient delivery format. My goal was to establish the brand online in order to build an early following and crowdsource ideas from the interested public. During this phase, they are focused on refining the business model and growing public interest.

Role + Duties

Lead Designer, User Experience, Web Design, Research

Client

Concept Class Project

The Background

As the extension of a class branding project, Flex Cafe & Drive-Thru are looking to begin their brand launch journey. A major part of that is connecting with the target market, drive online traffic and garner interest for the brand.

The Challenge

Without a storefront or menu, Flex Cafe & Drive-Thru is looking to establish an online presence that prioritizes community and feedback.

Information Architecture

Wireframe: